ROLE: Art Director and Lead Designer crafting the visual identity and corresponding toolkit for XBOX’s holiday campaign. I was also responsible for presenting our work to stakeholders.

CHALLENGE: Develop a range of creative approaches that explore different aspects of the new XBOX brand guidelines. Each concept should feel distinctly XBOX—bringing the brand personality to life—while also aligning with Microsoft’s broader Holiday creative direction to create a cohesive experience across the brand.

COLLABORATION: Presentation built in Figma. Creative Director, Content Management, Graphic Designers